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I’m a bit clumsy with lip products, so the transfer-proof formula was a huge win for me—it lasted through coffee and lunch without smudging. The plum is a cool berry that layers nicely, too light for a bold look but perfect for that just-flushed effect.

The plum shade gives my lips that just-ate-a-berry flush, and it stayed put through coffee and lunch without smudging. I layered it twice for more depth and it still felt weightless, not tacky. Nice that it's cool-toned, too — brightens my pale skin without pulling orange.

The plum shade is exactly the cool berry I wanted—one swipe and it’s this soft, natural flush that lasts through coffee and lunch without budging. Buildable too, so I can go from barely-there to a bit more pop without it feeling heavy or drying.